Jersey City, New Jersey - USA (June, 2022) – When food shortages are making headlines and supermarkets are struggling to keep their shelves stocked, Goya Foods, the largest Hispanic owned food company in the United States, fortifies a new partnership with Colombian farmers to establish a direct supply chain of their products from farms to retailers.
“Beans are among more than 100 Colombian agricultural products currently found across the U.S. territory. In fact, Goya Foods imports $30 million a year in Colombian agricultural products,” said Bob Unanue, President and CEO of Goya Foods. “Working with Colombian exporters has been a mutually-beneficial experience. They are families incredibly focused on product quality and delivering on promises. It gives us the confidence to continue growing and importing from more rural communities in Colombia. We are truly delighted to be working with them and look forward to building a long and lasting relationship.”
Goya is making it easier for farmers to improve relations with manufacturers and import their products to the United States due in part to their partnership with ProColombia, a government agency in charge of promoting non-traditional exports from Colombia. More than 14,000 Colombian producers recently exported 40 tons of Black-Eyed and Calima beans to the United States and are being distributed to retailers nationwide from Goya’s U.S. facilities.
"The arrival of Colombian beans in the United States and our partnership with Goya Foods helps us to position Colombia as a major global supplier of agri-food with the ability to produce high-quality products and service. We will continue to work with companies like Goya, investors and entrepreneurs in order to help evolve and expand the flavors of Latin American cuisine around the globe,” said Flavia Santoro, President of ProColombia.
Goya’s ability to establish enduring relationships with rural Colombian farmers has helped to keep costs down for U.S. consumers while the consumer price index remains over eight percent. Goya has aided thousands of these producers transition from growing illicit crops that played a role in fueling Colombia’s drug trade for years and other legal crops, to instead grow beans — alleviating increased demand for ingredients during worldwide current food shortages.
To learn more about Goya, please visit: www.goya.com
About Goya Foods: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central, and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world. The combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com.
